“In my 18 years at Coldwater/Icelandic USA, Inc., we launched an extraordinary number of very successful new products. Foodservice, retail, industrial and chain-account markets were all penetrated.  Ron Sasiela, the company’s Research & Development Director, and his team were an integral part of each new product. Icelandic, the foodservice leading brand, known for product quality and consistency, was in a major part due to the R & D excellence provided by Ron’s collaborative leadership.”

Bud Jones,
Principal, Bud Jones Consulting
Former Executive Vice President, Sales and Marketing, Icelandic USA, Inc.